Should my dental practice be on TikTok in 2025?

Should my dental practice be on TikTok in 2025? | 28 March 2025

The power of TikTok: real-world examples

Dentists who have embraced TikTok aren’t just following trends; they’re using the platform to educate, entertain, and build real connections with potential patients.

Here’s how some of them are making an impact:

1. Simplifying dental procedures (and building trust along the way)

We all know that patient anxiety is real. People fear what they don’t understand. That’s why dentists like Dr. Ben Winters (@thebentist) have amassed millions of followers by breaking down complex dental topics into bite-sized, easy-to-digest videos.

His content is fun, engaging, and most importantly educational. Whether he’s explaining Invisalign or answering the classic “Is whitening bad for my teeth?”, he’s positioned himself as a go-to source of trustworthy dental advice.

👉 Takeaway: If your patients are already trying to find the answers to their dental questions, why not be the one to answer them before they even step foot in your practice?

2. Showing transformations that speak for themselves

Social proof sells. Seeing a smile transformation in action is way more powerful than reading about it.

Take Dr. Julie Davis (@juliedavisdds) – her before-and-after videos of cosmetic work have built trust with an audience who might’ve otherwise been skeptical. By showing the real-life impact of her work, she’s giving potential patients a reason to book in.

👉 Takeaway: Whether it’s Invisalign, whitening, or composite bonding – patients want proof. Show them, don’t just tell them.

3. Using trends to stay relevant (without looking cringe)

Nobody wants to be the dentist awkwardly lip-syncing to a song from 3 years ago.

Dentists like Dr. Milad Shadrooh (@dentistsinging) have mastered the art of blending entertainment with dentistry. His parody videos are lighthearted, fun, and genuinely engaging – without feeling forced.

Not into singing? No problem. The key is participating in trends authentically. Maybe it’s a “day in the life” video, or reacting to common dental myths – whatever fits your brand best.

👉 Takeaway: Be yourself. If a trend doesn’t feel right for your practice, don’t force it.

4. The rise of ‘ToothTok’: why people are obsessed with celebrity smiles

Ever noticed how people on TikTok love analyzing celebrity teeth? That’s an entire content niche now, and dentists are weighing in.

From discussing Hollywood smile makeovers to critiquing bad veneers, TikTok dentists are using pop culture moments as a way to educate audiences about cosmetic dentistry.

👉 Takeaway: Patients are already invested in the conversation. Position yourself as the expert by sharing insights in a way that’s engaging and informative.

So… Should your practice be on TikTok?

Here’s the truth: TikTok isn’t for every dental practice. If you’re not willing to show up consistently and engage with the platform, it might not be the best use of your time.

But if you’re looking to build trust, attract younger patients, and stay ahead of the curve – TikTok is more than just a trend. It’s a powerful tool waiting to be used.

If you’re a dentist thinking about TikTok, here’s one simple rule: Meet your patients where they are. If they’re scrolling TikTok, looking for answers, entertainment, and recommendations – shouldn’t you be there too?

Still not sure if it’s right for your dental practice? Let’s chat about your dental marketing strategy.